KIM CRAWFORD: Wine gems gift box
Using the natural beauty of fluorite stone, these limited-edition wine gems are designed to keep a glass of wine chilled for up to an hour without diluting the wine’s vibrant flavors. Created in partnership with luxury home goods company ANNA New York by Rab Labs, the packaging needed to ooze quality and elegance, while harmoniously blending the essence of both brands. Adding functionality to the design aesthetics, the brief required a package that could safely store the product for repeated uses.
The end result is reminiscent of a jewel box; not only gift-worthy, but also practical. The experience of opening the box offers discovery and delight, with the gems showcasing the beauty of the substrate. After opening, the gems can remain in the box for storage, or they can be placed in the enclosed bag for freezing.
Package Design + Art Direction: Maya Ostrander