BANANA REPUBLIC: Wild for Spring
Window display, direct mail, in-store signage, and social media art direction for the launch of the Spring collection. Inspired by Italian floral illustrations, the season’s look was defined by larger-than-life florals and foliage. A maximalist execution provided an explosion of color, pattern and arresting visuals. The window displays feature a layered illustration treatment that creates a sense of spatial depth; an invitation into ‘the wild’ side of Banana Republic. For print communications, a duotone treatment creates a rich background texture that allows the copy to stand out while retaining a full flood of color.
Design + Art Direction: Maya Ostrander
Creative Direction:: Jenn Matic
SPRING SEASON’S NEW ARRIVALS
FACEBOOK LANDING PAGE