MEIOMI: A rosé is born

With Meiomi’s Pinot Noir and Chardonnay varietals in high demand, the brand sought to expand their wine portfolio to include a California Rosé. While the existing varietals shared an identical label design, the discovery process revealed a window of opportunity for this new offering to have a design unique from anything else in the portfolio. Boundaries were tested through design explorations that ranged from evolutionary to a conservative point on the revolutionary scale: Paper labels were used to retain a high level of familiarity, while ACL executions allowed for the gorgeous liquid to shine; and delicate, dialed-up lettering evokes the poetic attributes of this beloved California brand.

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