BANANA REPUBLIC: The Lucky Dozen
Done in collaboration with Lucky Magazine, this direct mail piece highlights a 13-piece wardrobe that can yield 31 outfit possibilities. As the piece unfolds, the consumer is presented with 13 key pieces, which are then featured in a poster-size calendar in different combinations. The poster was featured in-store to guide shoppers in their wardrobe selection; for mail recipients, the poster serves both as a shopping guide and daily outfit reference.
Design + Art Direction: Maya Ostrander
Creative Directors: Ben Segal and Jenn Matic
Photography: Lucky Magazine