KETTLE BAKED: Guilt-Free Snacking
Kettle Brand Baked potato chips are a consumer favorite not only because they are made from real sliced potatoes, but because they contain 65% less fat. Since healthier alternatives are often assumed to compromise flavor, the design needed to reflect a decadent appetite appeal, with real potatoes and natural ingredients. The result is a design that pops on shelf, bursting with flavor and crunch appeal.
Design: Maya Ostrander
Creative Direction: Aileen Kendle