INNISKILLIN ICE WINE
On-set art direction for photo assets used in Inniskillin’s food pairing brochure. Because of its unique production method, Inniskillin Ice Wine is higher in price and thus reserved for special occasions. For these reasons, the brochure was launched during the Chinese New Year celebration and focused on Asian cuisine pairing. Seeking to avoid cultural clichés, the design direction called for a modern, elevated aesthetic.
Art Direction + Design: Maya Ostrander